Postal Service (USPS).Īccording to the USPS, a postcard measures between 3.5’’ x 5’’ and 4.25’’ x 6’’ -anything larger is considered a “letter.” Therefore, if your size falls into this space, you can send at First-Class Mail rates, which carry a lower cost of postage than Marketing Mail. It is also the only size within this guide recognized as a traditional “postcard” by the U.S. With the least amount of real estate, this postcard is compact, making it optimal for simple, straight-to-the-point designs. Most postcards fall under four key sizes: Overall, the message is paramount and should dictate the size, says Avrick, explaining: “If the message requires more space or your designer feels that more graphics would enhance your message, then go with a larger format.” The following guidelines, with insights from Design Distributors President Adam Avrick, will help ensure you choose the most effective and cost-efficient postcard sizes to maximize the message, design, exposure, and deliverability of your direct mailing campaign. Taking the time to thoughtfully match the design and messaging with an appropriately sized product is critical to the success of your direct mail campaign. When determining which proportions to use, it’s important to consider your budget and marketing needs. Opt for one that’s too big, and it costs more and risks having to be folded to fit into a mailbox, obscuring its message. If you select a dimension that’s too small, it may be overlooked. They’ll love it.Finding the right-sized postcard for your direct mail campaign can be challenging. Send your Twitter followers, LinkedIn colleagues, and Facebook fans a non-digital surprise. Build stronger relationships with your existing customers with variable data printed postcards. Postcards are cost-effective and get attention. Advertise to prospects or existing customers, especially in downtimes. Use postcards to offer discounts and educational materials or promote upcoming events.
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